The consumer behavior earlier was entirely based on brand value. Sometime this was used as a vehicle to market and launch mediocre products. Albeit for shorter periods, it had capacity of earning an extra pocket money in millions. However, with SMAC things have changed in almost every aspect. Now businesses, brands, sales and analysis are clearly based on real-time consumer data. ArcWeb utilized its years of collective experience in IT and Digital Marketing to spawn its own SMAC team. Our SMAC channelizes online and social media behavior of your potential customers and leverages on mobile, analytics and cloud technology to provide you with exclusive business growth opportunities.
We have the knowledge of the entire value chain of Energy and Utilities Industry. We understand your network operations, customer service, energy management, energy trading and asset management. With our experience and focus on contemporary skills and methodologies - such as Social, Mobile, Analytics and Cloud - we can help transform your business. Right from marketing and sales to business growth and achieving future goals, SMAC comes real handy.
The communication industry is the most data-rich among all verticals. They can capitalize on the ‘big data’ since they have the access to a vast array of potential customer data, which unfortunately is not being utilized fully by companies. The data mostly is unstructured and that’s the bottleneck. ArcWeb on the other hand helps you utilize the SMAC strategy to maintain, safeguard and ensure data quality in order to retrieve insightful data and capitalize on it.
Applying SMAC in Education is the next big thing in IT. Virtual classrooms, vast amounts of assignments, real-time images and data insertion into projects, sharing with fellow-mates and associated guides, analysis of results, studying the future and scope of subjects according to demographics and basically everything else related to Education can be empowered through SMAC. ArcWeb lets Education industry reach newer destinations through the application of SMAC.
Governments throughout the world are now considering giving the entire administration an SMAC push. It’s already in place in many countries while in others quite a few departments have been brought under e-Governance. With everything else going online, it’s imperative that the rest of processes need to catch up. SMAC in e-Governance will help in gathering public suggestions, grievances, complaints etc. The data hence collected can be used to better the administration and make future strategies, at both domestic as well as international levels.
Manufacturing industry is wholly based on consumer data. With SMAC in place, the businesses get the much required information in a structured way. This in turn helps in taking absolute decisions on quality control, pricing, production, finances, etc. Apart from consumer satisfaction SMAC can be used to suggest market health, sales forecast and overall important decision-making. Marketing channels can be strengthened and new product launches can be entirely based on it.
A few years back the e-commerce boom hit the retailers a bit too hard. But with SMAC, things are beginning to change back since the platform can be used by anyone to sell online. Although it causes ecommerce to slow down a bit, it will bring the online and offline retail business equilibrium. Our advanced algorithm induced retail app will generate a hyper-local market where buyers and sellers will be interconnected through social and mobile networks whereas Analytics and Cloud prowess will determine marketing and sales volume of retailers as well as third-parties.
In the financial industry almost every big decision is based on data collected from financial analysts. Earlier reports were filed, studied, approved, printed and distributed from a single location due to security. With SMAC, now analysts can work from fields and file and report data through mobile which can then be accessed from anywhere with the required security clearance. While a trusted cloud partner can help with data security, analytics tools can be used to create reports faster from the data available on social media or on fields.
The Hospitality industry probably deals with the most divergent demography. With people from various locations travelling all over the world, bigger Hotel chains got to get competitive to keep their customers with them, wherever they go. SMAC implementation shares the stress at micro-levels by taking care of everything, starting from travel bookings to customer preferences in every matter. It can be implemented in marketing, customer retention and exclusive service offerings as well.
Today the patient behavior is entirely based on information collected through various mediums such as Social media and Mobile apps rather than brand names. SMAC makes a paradigm shift in information-gathering and making intelligent sense out of it. It combines data collected from social networks and mobile apps regarding epidemics, health-camps, availability of doctors and endless other things which in turn can be used to market your healthcare brand, tend to queries, understand market scenario, etc. SMAC has the power to entirely restructure your business.