The Wrongside of Email Marketing

By: Dwarika

Date: August 16, 2017

Email marketing is one of the earliest ways of promotion known to the internet-mankind. It is fool-proof, convenient, quick and has far-reaching consequences. Though one of the traditional methods of marketing, email is more often than not misused, or not used to its optimal advantage. Marketeers seldom realise the reactions their actions would invoke if […]

Conversion tracking

By: Dwarika

Date: June 23, 2017

Conversion tracking is a common term used in e-commerce marketing. It is the average rate of converting potential visitors to the site into regular, paying customers. A great way to enhance online revenue, the process is called conversion marketing optimization. This technique, further applied to Win Loss Analytics and Web Analytics, can be used for […]

Google Play Store: A Haven For All Apps

By: Dwarika

Date: June 12, 2017

The coming-of-age of smartphones has had a substantial effect on our lives and has certainly improved our lives. One such technological advancement is the ingenious combination of an applications store and Google. The Play Store! Google Play Store was first launched in 2008 under the name ‘Android Market’ in smartphones. In the year 2012, Android […]

Siri Speaker at Your Command

By: Dwarika

Date: June 9, 2017

In a statement that has overjoyed Apple lovers, the techno-giant has announced the production of its speakers which have been engineered to incorporate Siri, Apple’s AI. In an announcement made on 5th June, Apple Inc. welcomed HomePod, which uses an Apple A8 chip and comes plus with an enhanced technology. Supported by 7 tweeters in […]

Trending on INSTA- #Add More Followers!

By: Dwarika

Date: May 30, 2017

You ask a five-year old who his best pal is, he’ll give you a name. But ask the same thing to someone who’s fresh out of high school, and he’ll probably say it’s Facebook or Twitter. And the weirdest thing is, this is perfectly natural! Today’s latchkey generation finds comfort in social media; websites like […]

Google V/s Facebook: What’s better For Your Ads?

By: Dwarika

Date: May 26, 2017

Social media has been on an upward slope consistently for a while now. Earlier the world wide web was a mere medium for getting and staying in touch with friends and acquaintances all over the world but today it has grown by leaps and bounds and surpasses all geographical boundaries. Unsurprisingly, e-commerce too depends on […]

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